Getting Someone’s Attention

Marketing is all about getting someone’s attention; however, that is becoming an increasingly harder task. In today’s world, business owners and key decision-makers are flooded with marketing materials daily. The question is how best to get your message to your target audience. If you don’t have someone’s attention, you’ll never be able to deliver your […]

Multi-Channel Marketing (proof is in the pudding)

The multi-channel marketing approach to business development is the most effective way to generate qualified leads and accelerate business growth.  If the prospect isn’t familiar with your product, they won’t buy it. Multi-channel marketing refers to the use of different marketing mediums, including: direct mail, e-mail, web, and telemarketing. Each one has its pros and […]