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Insights

As an economic development organization, your ultimate goal is to attract organizations and industries to your region. You strive to foster growth and economic strength within the area. In order to do that, you must convince site selectors that your area is the best possible location for their business.

Midwest City, Oklahoma, required insight into the city’s strengths and weaknesses in order to attract industries and organizations. FLOR Group was retained to create a target market research study in order to achieve those goals, as well as to help identify the industries best suited to the city and surrounding environment.

In order to build a thriving, healthy community, you must attract businesses to the area. However, economic development organizations struggle here – competition is steep, and it can be a challenge to retain the businesses already operating in your region, much less entice new ones.